Alix has been involved in real estate, construction and development for the last 20 years. Alix started his career in Colorado founding his own high-end construction company and grew it to be the largest and most successful firm in Southwest Colorado. After 20 years in Colorado, Alix had a successful sale and liquidity event in late 2019. Shortly after starting his own building company in 1999, Alix started investing in real estate with single family spec homes, single family rentals, commercial and multifamily rentals. Over the last 15 years, Alix has successfully completed several townhome, mixed-use and single-family developments. Alix owns over 1700 apartment units as an LP, Co-GP and KP, and self manages his portfolio of single-family rentals as well as a small portfolio of commercial properties. In addition, Alix invests and owns a substantial portfolio of mortgage notes. Alix has had various multifamily experiences with building, owning and managing assets. Alix has broad based experience and knowledge of multiple real estate asset classes and is focused full-time on growing his private equity real estate firm.
In episode 4, Jonathan and Alix go over the differences between investing in multifamily and student properties; how to pitch to your potential investors and get people on board; going from raising money from your immediate circle to a wider investor base as well as many other interesting topics.
Connect with Alix Kogan
alix@ashlandcapitalfund.com
https://www.linkedin.com/in/alix-kogan-54113812
Key points:
01:55 Alex gives his take on the current state of the real estate market
03:29 We are living in uncertain times. Do we need to change our investment thesis in this respect?
05:00 Multifamily and student housing
07:08 Managing his own portfolio was a nightmare for Alix
08:17 Going from using your own capital to syndication
11:02 Was Alix the lead investor on his first deal or did somebody else ask him to invest in their deal?
13:03 How to pitch potential investors
16:17 Going from raising capital from friends & family to outside capital
17:11 Being proactive about getting referrals
18:48 Bringing over marketing skills from the building business to the RE management business
20:28 Digital “mass marketing” vs the individual personal touch
22:41 What types of specific markets does Alix target and why? Tier one schools, population growth
25:18 How to get relevant data about the schools in your area of interest
27:16 Working with your own property manager vs hiring different ones depending on area
How to choose local property management companies
29:09 How to get the most out of your property managers
32:24 Replacing a property manager
34:07 How to go about sourcing deals directly from owners
