John Casmon is a real estate entrepreneur, who has partnered with busy professionals to invest in over $100 million worth of apartments.
John also consults active multifamily investors to help them start or grow their business. He hosts the Multifamily Insights podcast (formerly Target Market Insights) and is the co-creator of the Midwest Real Estate Networking Summit.
Prior to becoming a full-time investor, John worked in corporate America, overseeing marketing campaigns for General Motors, Nike and Coors Light.
In this episode of Apartment Investors’ Club, we discuss how the 2008 financial crisis led John to make his first steps towards real-estate investing; how he went from 0 knowledge to his first syndication deal and some of the main philosophies that drive John’s business today.
“Surround yourself with people who are playing the game at a higher level so that you can elevate your own game.”
In this episode, you will learn the following:
1. How to Leverage Other People’s Money in Real Estate Syndication
2. Transitioning from Corporate America to Real Estate Investing
3. Market Dynamics and Investing in Appreciation Plays
Some key points
(01:16) John left corporate America to get into real estate full time. This was a way to insulate himself from the uncertain economy around 2007 to 2011 and to generate some passive income
(03:21) John discovers syndication.Syndication is a good way to invest in real estate at SCALE
(08:36) John goes from learning about syndication for the first time to raising actual money
(17:07) The next step in the evolution
(21:08) People who scale fast delegate correctly. John’s strong suit is marketing, systems and processes
(25:49) Marketing is important for syndication scaling. Part of John’s strategy is the podcast that he runs
(30:12) Making use of a lead magnet
(33:48) John’s business currently
(35:52) Deals that John’s business runs and deals where they partner with different lead sponsors
(38:12) Surround yourself with people who are already on the level that you want to achieve
(39:30) How to reach out to John & further resources
Reach out to John Casmon:
Podcast: Multifamily Insights https://podcasts.apple.com/us/podcast/multifamily-insights/id1269346577
Reach out to Jonathan Twombly
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