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Creating Effective Designs for Multi-Family Properties w/ Chelsea Garber

by Jonathan Twombly
Last Updated: December 14, 2022

Chelsea is a Multifamily Real Estate Investor, Syndicator & Entrepreneur with extensive knowledge in design, architecture, construction, and project management. Chelsea is focused on acquiring value-add commercial apartment buildings in emerging markets, to help aothers gain financial freedom through passive real estate investments. Driving this work is her philosophy and mission to beautify her local surroundings, elevate the quality of life for the community and its residents, and provide solid returns for her investors and partners. Additionally, she is the founder of ROI ByDesign, a value enhancing design & remodeling firm tailored to multifamily investment properties. Chelsea & her design team work nationwide within all asset classes, helping other investors increase the return on their investment. Chelsea is a proud New Yorker, avid equestrian, world traveller and loves living a “5 star life”.

“Design is in the details, and there should be no detail left unturned when it comes to multifamily design.”

In this episode with Chelsea Garber, you will learn:

1. How design can elevate the look and feel of an apartment community to attract higher paying tenants.

2. How to create a cohesive design theme throughout a property to reduce friction for tenants and create a more appealing experience.

3. How to use market research and surveys to determine which amenities will be most appealing to tenants.

Some key points:

(01:00) Chelsea’s background in her own words: multi-family operator with a portfolio of 600, owner of a multi-family design firm
(04:24) The importance of DESIGN in multi-family projects
(07:43) Good design helps your properties STAND OUT
(11:33) Good design is in the details
(12:02) Chelsea’s process for branding a property. Things to consider. exterior design, naming, logos, signage,
(14:03) How to position a property into the market
(14:55) Some key elements for creating community around a property and stickiness for tenants. Dining areas, pools, dog parks, game courts, sports facilities
(16:36) Design changes for rental offices and club houses
(18:00) What kind of design features are tenants looking for? Some trends
(23:05) When determining the value of a potential investment, how much is design taken into account?
(26:34) Chelsea’s investment business: what types of assets are focused on
(28:25) Good design can help fix many issues that come with C-class properties
(29:49) Chelsea’s future plans for the business

Reach out to Chelsea Garber:

Website: ROI by Design https://www.roi-bydesign.com/
LinkedIn: https://www.linkedin.com/in/chelsea-garber
IG: https://www.instagram.com/roibydesign/?hl=en

Reach out to Jonathan Twombly
LinkedIn: https://www.linkedin.com/in/jonathandtwombly

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