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Accessory Dwelling Units: Insights into ADU Real Estate with Whitney Hill

by Jonathan Twombly
Last Updated: October 25, 2023

Whitney Hill, a leading expert in the ADU (Accessory Dwelling Unit) industry, reveals the secrets to scaling a business in this booming market. From building a website for lead generation to implementing efficient project management systems, Hill’s strategies have catapulted her company to new heights. But just as success seems within reach, a sudden twist threatens to derail everything. Find out what happens next in this suspenseful journey through the world of ADU real estate.

Whitney is an experienced professional in the field of Accessory Dwelling Units and holds the position of co-owner and head of business development at Snap Adu. With a focus on serving the San Diego area, Whitney’s expertise lies in the design, permitting, and construction of ADUs, including granny flats and in-law suites.

She stays up to date with the latest changes in California legislation regarding ADUs, ensuring compliance and helping homeowners navigate the intricacies of state and local regulations. Whitney’s deep understanding of the ADU industry and her commitment to providing flexible housing options make her a valuable resource for individuals interested in scaling their business in this burgeoning market.

Her knowledge and experience position her as a trusted authority in the ADU industry, making her an ideal guest for those seeking insights and strategies for success in the ADU business.

“ADUs are not just about adding extra units, but about embracing intergenerational living and creating opportunities for families. They offer flexibility and options for homeowners to bring in rental income or accommodate their loved ones.”

In this episode:
👉he key factors for successful scaling in the ADU industry and unlocking the potential for business growth.
👉recent changes in ADU regulations to ensure compliance and to take advantage of new opportunities.
👉financing options that can make building ADUs more affordable and accessible for homeowners and real estate investors.
👉strategies for effectively scaling a business in the ADU industry, maximizing profits and minimizing risks.
👉create compelling and informative content for ADU websites that attracts and engages potential clients, boosting your business’s online presence.

📑More about Whitney Hill

Whitney Hill is the Co-Founder and Head of Business Development at SnapADU, a general contractor that specializes in accessory dwelling units. The company designs, permits, and builds 50 ADUs a year.

Whitney gained a decade of experience working as a management consultant at Bain & Company and as an operations manager for an industrial supply distributor. She was named to San Diego Business Journal’s 40 Top Business Leaders Under Forty in 2022. Whitney earned a bachelor’s degree in Psychology from Yale and an MBA from NYU. She’s the proud mom of a 10-year-old son and 8-year-old daughter.

🌎Reach out to Whitney Hill


🖋️ Some key points:
(00:42) – What is an ADU? Accessory Dwelling Units
(02:21) – History of ADUs and Legislation
(04:44) – Requirements for ADUs
(06:45) – Impact on Housing Supply
(12:57) – Partnership and Flip Experience
(14:24) – Process of Building ADUs
(16:33) – Timeline and Financing of ADUs
(17:55) – Cost and Rentability of ADUs
(25:50) – The Importance of Being a General Contractor in the ADU Space
(26:58) – Continuous Content Creation for Website and Social Media
(28:27) – Channels Used for Lead Generation
(30:21) – Targeting Content to Buyers’ Intentions
(33:43) – Overcoming Bottlenecks and Delegating Tasks
(38:18) – Designing Intentional Smaller Spaces
(38:35) – Creating Separation Between Structures
(38:56) – How to Get in Touch with Whitney

🌎Reach out to JonathanTwombly
LinkedIn: https://www.linkedin.com/in/jonathandtwombly

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🔅 Previous Episodes on Apartment Investor’s Club

Going From Working In Hospitality To Multifamily Investing & Hotel Conversions With Charlie Rushton

Hotel Conversions To Multi Family Housing With David Peters

🎤 Podcast post-production EZPZ Podcasting



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